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Soft Robotics, Inc.

Vice President of Marketing

G&A – Bedford, Massachusetts
Department G&A
Employment Type Full-Time
Minimum Experience Executive

Vice President of Marketing

General Summary

Soft Robotics Inc. is an award-winning venture-backed startup in Bedford, MA focused on unlocking robotic automation for large, meaningful markets and labor starved industries such as food and beverage, advanced manufacturing and e-commerce. Leveraging patented material science and AI algorithms, Soft Robotics designs and builds automation solutions and soft robotic gripping systems that can grasp and manipulate items with the same dexterity of the human hand. Since the company's inception, its technology platform has experienced substantial customer validation and adoption, with production installations running 24/7 for Fortune 500 companies and Dow 30 components.

Position Summary

The VP of Marketing will oversee all of Marketing; designing, implementing and monitoring effective marketing strategies that align with our business goals.

Our ideal candidate has a solid Marketing background in the robotics industry managing a variety of promotional projects end-to-end. Our VP of Marketing will report directly to the CEO and will oversee internal Marketing teams. To be successful in this role, you should be highly professional, and you will play a significant role shaping the company’s strategic planning. Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success.

Essential Functions/Responsibilities

  • Develop and implement a cohesive marketing plan to increase brand awareness
  • Set current and long-term goals for internal teams
  • Design and review the Marketing department’s budget
  • Build relationships with media and stakeholders through creative PR strategies
  • Monitor all marketing campaigns and improve them when necessary
  •  Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics for the CEO
  • Conduct market analysis to identify challenges and opportunities for growth
  • Provide guidance and ideas to organize effective marketing events
  • Forecast hiring needs for the Marketing department
  • Participate in the quarterly and annual planning of the company’s objectives
  • Track competitors’ activities

Experience/Education Requirements

  • 10+ years of experience as a VP/Leader of Marketing, preferably in Robotics industry/Engineering/Industrial Automation
  • Demonstrable experience designing and implementing successful marketing campaigns
  • Experience with CRM software and digital marketing tools and techniques
  • Strategic mindset
  • Strong leadership and communication skills
  • Strong analytical and project management experience
  • Bachelor’s degree in marketing, MBA preferred.
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  • Location
    Bedford, Massachusetts
  • Department
    G&A
  • Employment Type
    Full-Time
  • Minimum Experience
    Executive
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